Productivity App Market Size, Share & Trends Analysis Report By Marketplace (Google Play Store, Apple iOS Store), By Region (North America, Asia Pacific, Europe, CSA, MEA), And Segment Forecasts, 2021 - 2028

Report Overview

The global productivity app market size was valued at USD 8.14 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2021 to 2028. This can be credited to the rising demand for visual interface-based productivity apps across the globe. Increasing demand for task management-based apps in the U.S. is fueling market growth. Moreover, a surge in the adoption of cost-effective productivity planners is China is bolstering the market growth. Soaring demand for collaboration-based tools from the consumers of Europe is projected to aid the market growth. Moreover, ease of access to in-app purchase-based productivity is propelling market growth.

However, higher subscription costs of productivity apps are affecting the market growth. At present, key players are focusing on adopting multiple access-enabled productivity apps. Hence, the market is expected to witness significant growth during the forecast period. Growing investments from Microsoft to provide customizable branding features for the productivity apps are propelling the market growth. Rapidly growing demand for big data and the Software as a Service (SaaS) industry across the globe is bolstering the market growth. This tool is majorly used to provide an analytical approach to optimize the business opportunity. The growing demand for personal productivity apps in the U.S. is set to drive market growth.

The pandemic era had destroyed the global supply chain of several industries owing to the strict regulations implemented across the globe. Smoother in-app purchasing service and the rapid shift of consumers on cloud storage-based apps had taken a dramatic boost for productivity apps. The business had gained traction during the pandemic owing to the rising demand for visual interface-based app services. The growing demand for centralized communication-based productivity apps from the consumers of India had further propelled the market growth.

Accessible offline spreadsheet facility, add-on library facility, and screen sharing features are offered by the key players of the market. The rising concerns regarding the encrypted document format of the productivity app are fueling market growth. The key players of the market are providing suggestion modes to improve the application management service. Growing demand for push-to-talk-based productivity apps will fuel the market growth.

Marketplace Insights

On the basis of marketplace, the global market has been divided into Google Play Store and Apple iOS store. The Google Play store segment accounted for the highest share of more than 50% of the global revenue in 2020. Best Android widgets, open ecosystem, customizable add fonts features, and predefined dictionary support are the factors boosting the growth of this segment. Android platform is providing auto-connected regional language tools to improve content management. A larger number of productivity apps available in the play store will raise its popularity over the coming years, thereby driving the segment growth.

However, the Apple iOS store segment is estimated to account for the maximum revenue share by 2028 growing at the fastest CAGR from 2021 to 2028. The others marketplace segment is also projected to account for a significant market share. The rising demand for translated management-based Bada operating systems from the consumers of China is propelling the growth of this segment. Easy integration of the productivity applications is the prime feature of the Bada operating system. Processor management tool and the ease of management of the Bada platform will contribute to the growth of the others segment.

Regional Insights

North America accounted for the largest share of more than 39% in 2020 of the global revenue due to the rising demand for flatfrog whiteboard from the consumers in the U.S. and Canada. A rising trend in the U.S. to adopt technologically advanced project management apps with the features of to-do lists, drawing project ideas, and designing charts are propelling the regional market growth. The market share of the U.S. is driven by the rising demand for AI-based productivity apps. The ease of accessibility with cloud storage features will contribute to the growth. Moreover, the rising demand for cross-platform productivity apps in Canada is anticipated to boost the regional market growth.

Asia Pacific is projected to witness the fastest CAGR from 2021 to 2028. This can be attributed to the growing demand for revolutionary tool-based apps for copy-paste texts from consumers in China and India. The emerging trend in India to embrace Google drive assistance support to store the digital content will support market growth. The growing adoption of the TeamViewer app in China is also estimated to escalate the market growth over the forecast period. Furthermore, the rising demand for cloud-based Google docs and Google spreadsheet-based apps in Japan is anticipated to boost the market growth.

Key Companies & Market Share Insights

Companies are mainly focusing on providing activity dashboards for productivity apps. The key players are offering content management with a graceful outlook. Multiple companies are providing task management activity in productivity apps to improve scalability. Soaring demand for Android and Apple iOS-based devices across the world will create lucrative growth opportunities for the global key players. Some of the prominent companies operating in the global productivity apps market are as follows:

• Google LLC
• Apple Inc.
• Bright Brains Information Technology
• Arateg
• Fingent
• AppInventiv Technologies
• Microsoft
• Slack Technologies, Inc.
• Adobe
• HyperOffice

Productivity App Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global productivity apps market report on the basis of marketplace and region:

• Marketplace Outlook (Revenue, USD Million, 2017 - 2028)
  • Google Play Store
  • Apple iOS Store
  • Others
• Regional Outlook (Revenue, USD Million, 2017 - 2028)
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Central & South America
    • Brazil
    • Argentina
    • Rest of Central & South America
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa